We help you sell homes to Internet buyers.
There are four basic steps to attracting internet buyers to your business:
- Maintain a good marketing platform with information available to the consumer upon request; get them to tell you what they want and give it to them;
- Make certain that people searching the web for homes can find your site;
- Build traffic and convert 5-15% of visitors to your site into registrations;
- Learn the proper way to follow up these leads; the timing, the methods and the follow-up techniques.
Compass PROLeadS: The professionally managed lead site (PMLS)
It may seem like heresy to tell you that your website is best used for collecting information instead of disseminating it, but after working with thousands of agents and brokers, our cumulative experience has taught us that is indeed the case. In the final analysis, the effectiveness of your site must be measured by the sales it produces for you that you otherwise could never have made. When was the last time you sold a home to someone who found you on the Internet? That has never happened for most agents and it has probably never happened for you.
You see, it’s all about converting anonymous visitors to your site into people who ask you for more information about something they saw there and who leave you their true contact information so that you can give it to them. Online marketing success has little to do with which website you choose, how much information is on it, or how pretty it is. Online success depends on four simple factors listed above
PMLS is a custom built (by us) website managed by us for you targeting your marketplace and the kinds of prospects you wish to land. It comes with a money back guarantee and it is different (and more effective) than any other kind of site. It's about what the site does, not about the site, but the leads the site produces for you.
You will start receiving REAL leads you generate within a few weeks and we manage the whole thing for you, freeing you to sell homes. Get the booklet here!.
- CompassSearch - The suitcase and the handle
In order to visualize how our origninal product -CompassSearch- works for you, please think of your website as a suitcase and the key phrases you choose to aim for as the handle of that suitcase. The ‘handle’ of that suitcase is attached to the process of moving up the search engines with a virtual ‘hook’. That ‘hook’ is the phrase. As your phrase makes progress, the suitcase, which contains your complete website and all of its content, is pulled up with it. As your site moves higher, it is found more often, effectively telling the search engine robots that your site is the ‘go to’ site for your targets. As the engines put you on the first page results, they note how many times people click on to your site when it is offered. As that happens more often, your site is deemed to be more important. The robots start associating your site with more of the content in your html code and in your site’s pages. Within 3-4 months, you are being found on all the phrases in your keywords tag and for many others contained in your site—we track the 500 most popular phrases for you. Synergy happens, and the robots make the leap that anything searched for dealing with real estate in your target area should be sent to you. This is organic search at its best.
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